Tommy Hilfiger
Animation
2D Animation, Integrated Creative Campaign, Digital Social Content
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Work:
I created animated concepts for digital content to be used in a creative campaign, promoting Tommy Hilfigers Autumn Winter boyswear collection. I animated characters using 2D hand-drawn animation techniques.
Role:
I created these concept animations whilst working as a designer at Waste Studio, the character designs were created by senior designers. Some of the work shown may not have made it to the final execution.
Context:
I was asked to produce a set of playful 2D animations that would elevate the Tommy Boyswear apparel graphics in a fun way. These animations would need to stay consistent with the art direction of the photoshoot, to be displayed on digital touchpoints such as social, emails, website banners and in-store.
I created CEL animations of four sweater designs from the collection, picking elements from the apparel graphics to animate in a characterful way, keeping each short and snappy to engage online audiences.
