Next Edited

Newspaper

Editorial Design, Production

Work:
Editorial Layout designs for Next’s seasonal Newspaper ‘Next Edited’. Used in-store as a touchpoint for the brand to increase customer awareness about its growing online offering of products.

Role:
I produced the editorial layouts of branded, mens and kidswear spreads in the “Next Edited” newspaper. I was involved in the editorial process, choosing key trends and star pieces in product briefings to finalising the editorial order of the newspaper in development meetings. I worked on this project as a mid-weight designer for Next PLC, supporting the wider design team.

Client:
NEXT PLC

Next plc is a British multinational clothing, footwear and home products retailer, which has around 700 stores in the UK, Europe, Asia and the Middle East.

Context:

By highlighting a selection of seasonal products on offer across it’s fashion, beauty and home departments, the newspaper succeeded in increasing consumer interest in Next’s online offering, with many customers discovering new ranges of products they were previously unaware of.