Next Edited

Newspaper

Editorial Design, Production

Context:
Next plc is a British multinational clothing, footwear and home products retailer, which has around 700 stores in the UK, Europe, Asia and the Middle East.

Brief:
The design team needed a physical in-store product to be a touchpoint for the brand to increase customer awareness about its growing online offering of products. Next’s seasonal Newspaper was created in response - ‘Next Edited’.

Role:
As a Mid-Weight Graphic Designer, I supported the wider design team to produce editorial Layout designs of branded, mens and kidswear spreads in Next’s seasonal Newspaper ‘Next Edited’. I was involved in the editorial process, from choosing key trends and star pieces in product briefings to finalising the editorial order of the newspaper in development meetings. 

Result:
By highlighting a selection of seasonal products on offer across it’s fashion, beauty and home departments, the newspaper succeeded in increasing consumer interest in Next’s online offering, with many customers discovering new ranges of products they were previously unaware of.