Next Social
Campaign Videos
Video Editing, Animation
Work:
Video and Animations for Spring/Summer and Autumn/Winter, Shoes & Accessories, Beauty and Back to Work Tailoring campaigns on Next’s digital social channels.
Role:
I worked on these motion projects as a mid-weight designer at Next PLC, supporting the wider motion design team.
Context:
I supported the motion team to produce engaging social content for digital campaigns, drawing attention to areas of outfits such as shoes, accessories and tailoring. I highlighted qualities of the product that are often lost in printed photoshoots, encouraging Next customers to visit the online store.
These social videos were posted to Next’s instagram audience of 1.6 million and facebook audience of 2.6 million.
Client:
NEXT PLC is a British multinational clothing, footwear and home products retailer, which has around 700 stores in the UK, Europe, Asia and the Middle East.
Campaign Videos
Video and Animation edits for Next’s Back to Work Tailoring, Shoes & Accessories and Beauty campaigns.
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If you’d like to work together to create something similar for your brand, get in touch at christieriderdesign@gmail.com