Bookworm
Character Design
2023 / Character Design, Brand Illustration
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A selection of friendly bookworm characters developed for the Books 2 Door brand. To appeal to children of all backgrounds and to be used in their online and print marketing, encouraging a love of reading in their customers.
Role:
Character Design, Brand Illustration
Client:
BOOKS 2 DOOR
Character Designs
I was asked to create a set of brand mascot characters which would help visualise the personality of the Books2Door brand identity, helping them to appeal to their target audience of parents purchasing value book boxsets for their children. They wanted a set friendly characters which would appeal to children of all backgrounds and could be used in marketing materials to promote the product on offer and encouraged a love of reading in their customers.
I created a set of bookworms with characteristics which reflected the variety of content available in Books2Door’s product range of books and boxsets. These characters have been used on the brands website, social media and in printed marketing materials.
Books2Door
Books 2 Door is an award-winning online bookseller, specialising in children's books and box sets. Founded in 2004 by Abdul Thada, who was born and brought up in one of the most economically deprived areas of Leicester, UK. He's now an advocate for children's literacy and making books accessible to every household. Books2Door aims to introduce children from all backgrounds to the love of reading by selling premium books at a great value price.
If you’d like to work together to create something similar for your brand, get in touch at christieriderdesign@gmail.com.