Muscular Dystrophy UK

Brand Marketing Materials

Graphic Design, Branding, Materials, Exhibition Design

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Work:

I led on the ideation, design guidance and creative rollout of assets across Muscular Dystrophy UK’s re-brand. Promoting them as the UK’s leading charity supporting those with muscle wasting and weakening conditions and underlining their authority on trustworthy medical information and advice.

Role:

I was the lead designer for the charity, working alongside the creative manager and digital team to provide creative support on a range of print, digital and physical event materials.

Context:

Creation of 15 condition-specific emergency alert cards. I collaborated with information and support teams to distil complex, sensitive medical information into clear, accurate medical alert cards, ensuring that designs were accessibility focussed, and maintained high levels of accuracy and detail. The result was a clear, accurate guide that provided essential information and practical guidance for use by healthcare professionals. I also designed an exhibition stand for the London Marathon for an audience of over 50,000 and Information support materials for the charity’s users.