Muscular Dystrophy UK

Brand Awareness Campaign

Graphic Design, Branding, Campaigns, Exhibition Design

-

Work:

I led the design direction of an awareness campaign to engage audiences with the charity’s work and mission.

The campaign ran during the RHS Chelsea Flower Show, at which MDUK was exhibiting, and highlighted the daily reality of living with the conditions the charity supports. Campaign materials were promoted during the RHS Chelsea Flower Show event and at Waterloo Station.

I also designed an exhibition stand for the London Marathon for an audience of over 50,000 and Information support materials for the charity’s users.

Role:

I was the lead designer for the charity, working alongside the creative manager and digital team to provide creative support on a range of print, digital and physical event materials.

Context:

I supported the creation, design guidance and rollout of assets across Muscular Dystrophy UK’s re-brand to promote it’s position as the UK’s leading charity supporting those with muscle wasting and weakening conditions and underlining their authority on trustworthy medical information and advice.