Next Editorial
Branded Directory
Art Direction, Editorial Design, Typography
Work:
Art direction of product and model shoots and design of editorial layouts for Next’s branded section of the directory catalogue, balancing brand consistency with each partner’s identity. Managed the pagination production schedule and art-worked files for print production, liaising with printers and stakeholders. Sent directly to customers, the branded directory increased awareness of Next’s selection of branded products and encouraged audiences to order online.
Role:
I managed this project working as a mid-weight designer for Next PLC.
Client:
NEXT PLC
-
If you’d like to work together to create something similar for your brand, get in touch at christieriderdesign@gmail.com