Universal Works

Illustration

Branding, Graphic Design, Illustration

Work:

Branding refresh concepts for Universal Works. To develop the visual identity of the brand using a series of illustrations to be used across print packaging, digital and in-store touchpoints. 

Context:

Universal Works is a menswear brand based in Nottingham. 

I created a repeat pattern featuring styles from the latest collection. The illustrations needed to honor the unisex (universal) nature of the brand. I illustrated the clothes in motion to highlight the confident tailoring of the garments. The designs were applied to print packaging, digital and in-store touchpoints as part of a wider brand refresh campaign concept.

Role:
I worked on this project as a designer supporting the wider team at Waste Studio. Some of the work shown may not have made it to the final execution.