Universal Works

Illustration

Branding, Graphic Design, Illustration

Work:

Branding development, to develop the visual identity of Universal Works using a series of illustrations that would be used across multiple packaging touchpoints as part of their brand refresh. 

Context:

Universal Works is a menswear brand based in Nottingham. 

I created a repeat pattern featuring styles from the latest collection. The illustrations needed to reflect the unisex (universal) nature of the brand, we wanted the illustrations to appear in motion to highlight the confident tailoring of the products. The designs were applied to multiple packaging and in-store touchpoints as part of a wider brand refresh campaign.

Role:
I worked on these projects as a junior designer supporting the wider team at Waste Studio. Some of the work shown may not have made it to the final execution.